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Robelen Ryan

Founding bench · Vetted

Robelen Ryan

I create new revenue streams for SMBs by building AI fluency and capability from the inside out.

AI-enabled CX/opsAI transformationMarketing engineer
WebsiteLinkedInGitHub
Based in
Melbourne
Work preference
Remote
Availability
2 days / week
Earliest start
Within 4 weeks
Industries
Retail & consumer, Professional services, Technology & software, Media & entertainment
Engagement
Advisory / board, Fractional

About Robelen

With nearly two decades of experience building products, scaling startups, and transforming organisations, I've learned that the most powerful ideas come from those brave enough to ask "why the hell not?" I've managed budgets from zero to millions, built teams from scratch, and been accountable for revenue. But what really drives me is helping smart people and ambitious teams navigate digital transformation and harness AI to solve real problems.

Expertise

Comms & storytellingAI literacy & upskillingProgramme leadershipAI strategyP&L ownership

Reviews and testimonials

Verified

“The way you broke things down and made everything feel so approachable truly set the tone for the entire program. You brought such a wonderful balance of clarity, warmth, and energy, and it helped everyone feel more confident stepping into AI Launchpad. We at FWA are so grateful you were the one to help us kick things off on such a strong and inspiring note.”

Padma Kandi

Director of Strategy & Programs · Future World Alliance

Verified

“One idea really stuck with me: 'AI is a creative technology.' I built a concept under 30 credits, in half a day. AI doesn't replace humans — it helps you validate an idea.”

Nadine

Product Manager · Fintech

Experience

  1. 2024 — Present

    Founder | Builder · ChiefMarketers.ai

    Building a community and platform for strategy-backed marketing leaders. Codifying frameworks, models, and POVs into monetisable assets that can be deployed like software.

  2. Nov 2023 — Present

    Director · CodexLab.io

    Leading an AI fluency and enablement lab helping scaling businesses build internal capability through workshops, fractional AI lead engagements and team adoption.

  3. Sept 2022 — Sept 2023

    Senior Manager, CRM & Customer Communications · Catch.com.au

    Led CRM strategy and customer communications for one of Australia's largest online retail platforms.

  4. Jun 2021 — Sept 2022

    Head of CRM · CARS24 Australia

    Built and led CRM capability for CARS24's Australian launch, owning the full customer lifecycle from acquisition to loyalty.

  5. Aug 2018 — Oct 2019

    Marketing Manager, Digital · Laminex Australia

    Delivered B2B & B2C digital and ecomm strategy for the brand's biggest product launch in 20 years.

  6. Sept 2016 — May 2018

    Head of Marketing · Paddl Co

    Led marketing at an edtech & HRtech platform changing the future of work for emerging talent and employers.

  7. Feb 2014 — Dec 2014

    Senior Marketing Manager - Kidspot · News Corp Australia

    Led marketing for ANZ's largest parenting website — 2M users/month — across B2B and B2C.

  8. Oct 2012 — Sept 2013

    Group Digital Manager · Adecco Group

    Smashed the Australian launch of global campaign Adecco Way To Work; rolled out a digital strategy and roadmap that modernised marketing and GTM operations.

  9. Feb 2010 — 2023

    Fractional Marketing Leader · Cloud Squad (self-employed)

    Clients include: BoozeBud, Hairydog, Laminex,,Easy Weddings, Byte, MessageMedia, Transurban, C-Cor Broadband, General Assembly, Boroondara City Coundil, Marketing Angels and GBW.

Contact happens through Chief Orchestration Officer, not here. Register your interest to be introduced.